I’m Anita Larsen, founder of LITA coaching.
I help small business owners and entrepreneurs identify what is limiting growth so they can scale more intentionally, operate more efficiently, and increase profit without creating more chaos.
Through LITA coaching, I created the Business Clarity System to help business owners identify what is out of alignment, what it is costing them, and what needs attention first.
Who I help
I work with business owners in two common stages.
Growing Fast, Feeling the Friction
Some are growing quickly, but the business is getting harder to run. They are overwhelmed, buried in decisions, and so busy reacting to growth that they have not had the time or space to adjust the strategy.
Stuck at the Ceiling
Others want to grow, but they have hit a ceiling. They are doing the work, staying busy, trying new ideas, and still not seeing the results they expected. They do not need more noise. They need to identify the real bottleneck and build a smarter path forward.
What I help clients do
I help business owners get clear on what is actually happening in the business so they can stop reacting, focus on the right priorities, and move forward with more direction.
That can mean identifying why growth has stalled, why the business feels harder to manage than it should, why offers are not converting, why profit is not keeping up with effort, or why everything feels urgent all the time.
My work is about finding the real issue, not just the visible symptom.
How I work
My approach is strategic, practical, and direct.
I am not here to add more complexity or hand you generic advice. I look for what is creating friction, what it is costing you, and what needs attention first. Then I help you make better decisions and build a business that is easier to lead, easier to manage, and better positioned for sustainable growth.
Through LITA coaching, that work shows up in strategy sessions, coaching programs, speaking, and the Business Clarity System.
Strategic
Focusing on the long-term vision and alignment.
Practical
Actionable steps that you can implement immediately.
Direct
Honest insight that cuts through the noise.
What clients can expect
When you work with me, you can expect honest insight, sharper thinking, and practical next steps.
You can also expect a process that helps you stop spinning, stop chasing everything at once, and start focusing on what will actually create traction, profit, and momentum.
What clients say
"When you run a small family business it is easy to get lost in your day to day business and not necessarily focus on the big goals. Working with LITA coaching has challenged me to set clear and measurable goals, making a plan to achieve them, and a time line to execute them. LITA coaching is keeping me accountable for my business operations."
Robin R
Small Business Owner
"Investing in yourself is critical to be a successful business owner. The challenge is finding the right consultant to walk alongside you. Anita has the rare combination of experience, knowledge, marketing expertise, and coaching skills to help someone reach their business goals. Anita's collaborative and caring style makes the coaching meetings fun. While at the same time, she's focused and efficient. A lot gets covered and you end with concrete action steps to move forward. The work is intense, but well worth it. You will gain clarity, efficiency, and fresh motivation to reach your objectives. Anita has my highest recommendation."
Nancy M
Consultant
"Your session today on business planning in 4 Simple Steps was a game changer. Thank you so much for partnering with us to include members of this community in your workshop. I would be happy to recommend you and your system to any business owner!"
Debbie F
Community Creator
If you are always working but not seeing the return you expected, start there.
There is usually a reason. Getting clear on that reason is where better decisions begin.
Get Your Business Clarity Snapshot