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Why the Heck Should They Choose You?
The 15-Minute Positioning Check
Does your current message give customers a reason to choose you, or does it sound like something anyone could say? Take 15 minutes to put your current message to the test.
Free fillable PDF | About 15 minutes | Work at your own pace
What will you discover?
This practical workbook will help you:
Spot generic messaging.
See whether you're relying on claims customers already expect or your competitors could easily repeat.
Look at your business through the customer's eyes.
Consider whether the difference you're communicating actually matters to the people you want to attract.
Question your assumptions.
Identify where your current message is supported by customer evidence and where you're relying on what you believe.
Choose your next step.
Identify one area worth investigating before making major changes to your positioning.
You won't need to complete a complicated business analysis. Just bring the answer you currently give when someone asks why they should choose your business.
Why this is important
"We provide excellent customer service."
"We offer customized solutions."
"We have 20 years of experience."
Sound familiar? These statements might all be true. But if your competitors can make the same claims, how do they help customers decide?
Being good at what you do and giving customers a reason to choose you are two different things.
Your positioning should help customers understand why your business is the right fit for their needs.
Who is this workbook for?
This workbook is designed for business owners who are already selling their products or services and recognize one or more of these challenges:
- Your marketing sounds similar to everyone else's.
- Potential customers keep comparing you on price.
- You struggle to explain what makes your business different.
- Your business has evolved, but your messaging hasn't.
- Your website, sales conversations, and referrals don't communicate one consistent reason to choose you.
If any of these sound familiar, this is a good place to start.
Meet Anita Larsen
I'm Anita, founder of LITA coaching.
After more than 25 years working in marketing, branding, strategy, and consulting, I've seen businesses invest in marketing without first getting clear on why customers should choose them.
Today, I help business owners examine the assumptions behind their decisions, strengthen their positioning, and build businesses that are easier for the right customers to understand and choose.
I created this workbook to help you take a closer look at the message you're already putting into the market.
Before you spend more on marketing, find out what your message is really saying.
Take 15 minutes to put your current "why choose us" answer to the test.
LITA coaching | anitalarsen.com